Social Media Marketing

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Social Media Marketing

Why it Matters

If you are not on social media, you are already behind. Social media is a free tool to interact with your customers and build a community.

Sharing what your brand stands for through personality is one of the best ways to connect with your target audience. Build and engage your followers with curated content showcasing exactly what your brand is all about.

Social Media Marketing

What is Social Media Marketing (SMM)?

Social Media Marketing is the process of managing your online interactions and content across various channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

It goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.

Social Media Marketing

Why You Need It

For many businesses, there is not enough time or resources to dedicate to effective social media management.

Posting quality content consistently takes a lot of time and effort that some businesses don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns. This is where we come in. We focus on building your brand identity and personality by interacting, promoting and engaging with your community so you don’t have to do it alone.

What Social Platform is Right for You?


With nearly 2.7 billion monthly active users, Facebook is a diverse platform with a good balance of genders and age groups, which makes it a great social platform for businesses trying to reach a wider audience.


Instagram is a great channel for brands creating a lot of visual content. This can be a great platform for businesses selling products or services related to fashion, lifestyle, or other visually focused industries.


Twitter has 321 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry.


LinkedIn is the platform for B2B brands who are targeting businesses in different industries. With LinkedIn, you can interact and share content with people based on the company, industry, or job title.


Youtube has become the second largest search engine in the world, second only to Google. A great opportunity to show your community visually what you have to offer and why they should come back for more.


Pinterest is another great channel for sharing image-focused content. This has become a must for consumers who are interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more.
Social Media Marketing

Brand Strategy

Establishing strategy early on will help map out you key performance indicators or goals your business wants to achieve.

Re-identifying who, what, when, where and how will help build a customer demographic where you are most likely to find your customers. Here are some of the things we will identify to help develop your strategy:

Here are some of the things we will identify to help develop your strategy:

  • Set Actionable Social Marketing Goals
  • Research your Audience
  • Establish your Most Important Metrics
  • Analyze your Competition
  • Create and Curate Engaging Content
  • Make Timeliness a Top Priority
  • Assess your Results and Optimize
Social Media Marketing

Curated Content

We curate high quality content reflective of your brand identity and add value to those who want to follow you.

We will gather important dates and facts about your business in advance to ensure post are relevant and impactful.

Social Media Marketing

Community Engagement

Probably the most important part of social media marketing is engaging with your community.

Responding to post comments and messages are critical in letting your followers know you care and are invested. It is also important to engage with other users outside of your following. If networking was only a one way conversation, no one would ever network. Don’t wait for people to come to you, take action in your community now.

What Are You Waiting For?

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