SEO stands for Search Engine Optimization. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (organic) search engine results.
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
Sites not optimized lead to more visitors and revenue you’ll lose out on. Your customers need to be able to find you and they won’t go digging to do it.
Faster loading pages and optimized content lead to a better overall website experience, ultimately ranking your site higher. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Google Analytics is a free tracking and statistics software that gives you vital insights on how visitors find your site, what they do when they get there, and other important information on the health of your business: such as eCommerce and lead conversions.
Analytics integrates with other Google programs, like AdSense and AdWords, only making it that much more valuable. We help setup new accounts and integrate with your marketing channels. We also provide reporting that gives you an idea of what keywords to focus on, who your customers are, and how you are performing.
To help boost more power to your organic traffic, paid ads are an avenue that allows you to go after your customers versus waiting for them to come to you.
We manage ad campaigns of any size to help you get the traction you’re looking for. Google Ads are shown to customers based off their searches. Their best value comes from showing your ad content to users who are actively looking for what you have to offer in places you are most likely to convert. This could be top links within Google or ads displayed on partner sites who have potential clients in the same category.
Facebook Ads is an exceptional targeting program. They have two key strengthens: retargeting based on segments or custom audiences and the ability to introduce your brand to customers who didn’t know they wanted it. Facebook Ads also allows you to post ad content on Instagram as well.
