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Search Engine Optimization

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What is SEO?

SEO stands for Search Engine Optimization. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (organic) search engine results.

Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

Why is SEO is Important?

Sites not optimized lead to more visitors and revenue you’ll lose out on. Your customers need to be able to find you and they won’t go digging to do it.

Faster loading pages and optimized content lead to a better overall website experience, ultimately ranking your site higher. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

Here Are Some Reasons Why You Should Take SEO Seriously

Meta Data

In short, meta data is a summary of other data that’s contained in something like a webpage, document, or file. We ensure this data is optimized and properly represented across your entire website.

URL Format

We ensure all of your title tags and descriptions meet the recommended requirements. This not only helps your ranking but also provides a better experience for your customers when searching for your content.


The power of keyword research is truly understanding your target market and how they are searching for your content, services, or products. We take those results and focus on the strongest keywords.


Think of links like word of mouth recommendations. The more links you have to your site and to others, the better ranked it is. We ensure your internal, outbound and backlinks are positively impacting your results.

Word Count

Search engines look for quality content that solves what users are looking for. We ensure each of your pages meet the minimum word count while maintaining quality context.


Indexing is how search engines store your context. To do that, search engines need to “crawl” your site to know the content exists in order to index it. We help your site get indexed and sitemap submitted.

Google Analytics

Google Analytics is a free tracking and statistics software that gives you vital insights on how visitors find your site, what they do when they get there, and other important information on the health of your business: such as eCommerce and lead conversions.

Analytics integrates with other Google programs, like AdSense and AdWords, only making it that much more valuable. We help setup new accounts and integrate with your marketing channels. We also provide reporting that gives you an idea of what keywords to focus on, who your customers are, and how you are performing.

Facebook +
Google Ads

To help boost more power to your organic traffic, paid ads are an avenue that allows you to go after your customers versus waiting for them to come to you.

We manage ad campaigns of any size to help you get the traction you’re looking for. Google Ads are shown to customers based off their searches. Their best value comes from showing your ad content to users who are actively looking for what you have to offer in places you are most likely to convert. This could be top links within Google or ads displayed on partner sites who have potential clients in the same category.

Facebook Ads is an exceptional targeting program. They have two key strengthens: retargeting based on segments or custom audiences and the ability to introduce your brand to customers who didn’t know they wanted it. Facebook Ads also allows you to post ad content on Instagram as well.

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